This C+MRC podcast features Dr. Joel Penney talking about his award-winning 2017 book The Citizen Marketer: Promoting Political Opinion in the Social Media Age. He calls for citizen-marketing to be more introspective, adaptive, critically engaging, and more meaningful.
In this podcast, Dr. Naumoff discusses "Latinx" and what Marco Rubio's rhetorical moves can teach Republicans about securing the vote in the near future.
Dr. Joel Penney argues that the citizen marketer approach to political action is much broader than any one ideological constituency or bloc. It is a means of promoting a wide range of political ideas, including those that are broadly critical of elite uses of marketing in consumer capitalist societies.
Dr. Vanessa E Greenwood (formerly Domine) reframes health education as a complex terrain that resides within a larger ecosystem of historical, social, political, and global economic forces. Dr. Greenwood calls for a media-literate pedagogy that empowers students to be critical consumers, creative producers, and responsible citizens.