Dr. Joel Penney argues that the citizen marketer approach to political action is much broader than any one ideological constituency or bloc. It is a means of promoting a wide range of political ideas, including those that are broadly critical of elite uses of marketing in consumer capitalist societies.
Christopher J. McKinley et al. explore the relationship between nutrition knowledge, social/informational factors, and diet-related outcomes among Indian adults with multiple chronic conditions.
Dr. Marylou Naumoff considers the renewed American appetite for vampire and werewolf fiction as paradigmatic of Americans' need to process, manage, and confront uncertainty at a safe distance.
Dr. Christopher McKinley and Dr. Paul J. Wright co-investigate the association between diet and weight-focused informational support and online information seeking and the impact of this association on college students’ healthy eating intentions.
Dr. Hugh Curnutt (associate professor in SCM) offers an account of ‘‘sexting’s’’ cultural value and social uses by examining celebrities' production and distribution of sexual imagery on Twitter.