This C+MRC podcast features Dr. Joel Penney talking about his award-winning 2017 book The Citizen Marketer: Promoting Political Opinion in the Social Media Age. He calls for citizen-marketing to be more introspective, adaptive, critically engaging, and more meaningful.
October is Health Literacy Month. So it seems appropriate to title this podcast episode, "Disorder-ly Conduct: Is Gamer Addiction a Thing?" To loiter with me around this question is my colleague, Dr. Christopher McKinley, who specializes in health communication and media effects in examining the role that messages play in shaping individual’s health perceptions and behaviors.
Dr. Joel Penney argues that the citizen marketer approach to political action is much broader than any one ideological constituency or bloc. It is a means of promoting a wide range of political ideas, including those that are broadly critical of elite uses of marketing in consumer capitalist societies.
Christopher J. McKinley et al. explore the relationship between nutrition knowledge, social/informational factors, and diet-related outcomes among Indian adults with multiple chronic conditions.
Dr. Marylou Naumoff considers the renewed American appetite for vampire and werewolf fiction as paradigmatic of Americans' need to process, manage, and confront uncertainty at a safe distance.