COMM+MEDIA RESEARCH COLLABORATORY
cultivating transdisciplinary and transmedia approaches to the study of communication at Montclair State University
This C+MRC podcast features Dr. Joel Penney talking about his award-winning 2017 book The Citizen Marketer: Promoting Political Opinion in the Social Media Age. He calls for citizen-marketing to be more introspective, adaptive, critically engaging, and more meaningful.
Dr. Joel Penney argues that the citizen marketer approach to political action is much broader than any one ideological constituency or bloc. It is a means of promoting a wide range of political ideas, including those that are broadly critical of elite uses of marketing in consumer capitalist societies.
