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COMM+MEDIA RESEARCH COLLABORATORY

COMM+MEDIA RESEARCH COLLABORATORY

cultivating transdisciplinary and transmedia approaches to the study of communication at Montclair State University

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Tag: civic engagement

Books, research

Politics, Media and Civic Engagement

September 11, 2018January 1, 2019 dr. greenwood

Dr. Joel Penney argues that the citizen marketer approach to political action is much broader than any one ideological constituency or bloc. It is a means of promoting a wide range of political ideas, including those that are broadly critical of elite uses of marketing in consumer capitalist societies.

Tagged civic engagement, Joel Penney, politics, research, social mediaLeave a comment

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