Dr. Joel Penney argues that the citizen marketer approach to political action is much broader than any one ideological constituency or bloc. It is a means of promoting a wide range of political ideas, including those that are broadly critical of elite uses of marketing in consumer capitalist societies.
On November 3, 2016 Dr. Vanessa Domine (Greenwood) coordinated and moderated a "We the Voters" "political party" for undergraduate students in the C+MRC performance room in School of Communication and Media at Montclair State University. Dr. Marylou Naumoff, Dr. Joel Penney, and Marc Rosenweig comprised the discussant panel. The event consisted of two short film screenings:… Continue reading We the Voters Political “Party”